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Google Finds ‘Shared Value’ in Creating Ads for Social Good
‘Triple bottom line.’ ‘Impact investing.’ ‘Sustainability.’ Regardless which buzzwords you prefer, the notion of companies investing in practices that are both good for business and society has...
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7 Definitions 4 Social Good
What’s “crowd-sourcing”? Where did the term “shared value” come from? What on earth is an “Armchair Advocate”? It’s the first day of class and we are going back to the basics. It’s time to bust open...
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Talking the ‘Shared Value’ Walk
Guest post by Laura Palantone. Originally posted on Shared Purpose. An article that was just published in the September issue of Harvard Business Review, “Innovating for Shared Value,” discusses the...
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